(Disclaimer: this picture is 98% ridiculous)

What Is This Site All About?

I made this site for many reasons. First, I always wanted to learn to make a website. Second, I wanted to organize all my product development knowledge in a single place, and then share it with the world. Third, I just felt that a website like this should exist.

More About Me

My fundamental passion is to find solutions to challenging problems. Above all else, I am a creative and positive person who consistently looks for opportunities to improve the systems around me. I love the design process, the creation of innovative products and solutions, and am driven by the rewarding feeling of being productive and effective. My work is enriched by my connections to others and I embrace collaboration and teamwork. I hope to never stop learning.

I like to think that I’m a T-shaped person: deeply knowledgeable about engineering and product development, but widely experienced and academically interested in many other fields (strategy, manufacturing, marketing, education, and finance in particular). Finding innovative solutions often comes as a result of applying insights from one field to another, so this healthy curiosity is critical for creative problem-solving.

I am also a tireless communicator; I listen and share in equal measure to help facilitate effective teamwork. My experience and flexible personality allow me to work easily in cross-functional teams, and I have a proven track-record of working productively with employees and senior management. I’m passionate, motivated and competitive, but I know enough not to take myself too seriously.

I spend my free time with friends and family in Los Angeles.


Director – R&D (2012 – Present)
Srixon/ Cleveland Golf/ XXIO

Direct R&D operations with passionate enthusiasm and servant leadership
Coordinate R&D functions with all interfacing depts. via consistent and thorough communication
Align R&D activities with strategic brand directions
Identify and lead long-term capability enhancement projects

Manager – Research and Business Solutions Group (May 2011-December 2012 )
Srixon/Cleveland Golf/XXIO

Led the team of engineers responsible for innovation and research for all product categories
Hired, trained, and managed Research Engineers
Managed CNC Machine Shop and CNC Operator/Supervisor
Managed “Blue Sky Business Opportunity Team” (President, VP R&D, and two Brand Managers), which explored and established new revenue streams for the company
Achievements include the creation of many commercially successful product technologies

Category Manager – Woods, Hybrids, and Shafts (July 2010-May 2011)
Srixon/Cleveland Golf/XXIO

Product Manager responsible for metalwoods category ($25M/yr sales)
Coordinated product development across multiple departments and senior management
Created and managed product plans, forecasts, technical marketing campaigns and media relations

Research Engineer (July 2005-July 2010)
Srixon/Cleveland Golf/XXIO

Conducted in-depth performance analysis using CAD and FEA on wide range of products & materials
Designed and executed experiments, often creating original methods and prototypes
Performed fundamental research; led design reviews; established product specifications
Worked with overseas vendors extensively to commercialize technologies
Designed various software products (UX, algorithms)
Proficient in Finite Element Analysis: MSC Patran/Dytran/Nastran (5yrs), Altair Hyperworks (1yr)
Experienced in Unigraphics NX, Solidworks, Abaqus, MATLAB, Access, Sharepoint and Java

Stanford University
B.S. Mechanical Engineering

University of Southern California
M.S. Mechanical Engineering

Talking About Srixon Woods and Irons

Talking Srixon Fitting

RTX3 Wedge Product Video

RTX 2.0 Wedge Product Video

Talking Srixon Fitting Solution

Talking Srixon Golf Balls