Change By Design


How Design Thinking Transforms Organizations and Inspires Innovation


How Design Thinking Transforms Organizations and Inspires Innovation. Written by the head of IDEO, one of the most well-respected product development companies in the world. Great book to become familiar with the concept of DESIGN THINKING.


30 second summary


Design Thinking is about finding creative solutions to problems. The design process involves identifying consumer needs through observation and empathy, then ideation, prototyping and iterating, and ultimately implementation. This book describes the process in detail and provides guidance for making your organization more design-oriented.


Key Concepts


How to think like a designer
Start with Humans
Ideation
Iteration; Fail early, fail often
Prototyping
Synthesizing
Customer journey, experience
Storytelling

“Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”


Who Should Read This Book and Why


Leaders (or anyone) who want to learn how to infuse their organization with Design Thinking.


My Writing About This Book